Sitting majestically atop Mount Faber is the
former weekend retreat of the Alkaffs, a wealthy
Arab family who came to Singapore in the mid-19th
century to join the spice trade. Constructed between
1910 and 1930, the Alkaff Mansion is one of Singapore's
more expensive and elegant restaurants today,
offering international cuisine and an Indonesian-Dutch
Rijsttafel buffet. In 1988, it was meticulously
restored to its former splendour, complete with
antiques from the 1920s and a beautiful garden
full of indigenous plants and fruit trees.
Alkaff Mansion wanted to project the concept
of a home from home for its customers. At the
same time, it hoped to cater to tourists who were
interested in how a wealthy Asian family lived
during the 1930s and the ambience, furniture and
fittings were especially designed, preserved,
restores and displayed for this purpose.
Datum understood the brand’s heritage.
A key challenge was to refresh the brand while
retaining the logo, distinctive European/Aisan
style inherent in the brand name. Alkaff Mansion
also needed to focus on evolving its experience
and service to differentiate the brand from other
While keeping the look and feel of the "old
world" concept, a more efficient, stronger
visual statement provided user-friendliness and
flexibility for its marketing and in-house collaterals.