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Case Study

The Client

National University of Singapore
Formula SAE Race Car Project

The NUS FSAE race car project is spearheaded by the National University of Singapore’s Department of Mechanical Engineering and is strongly supported by its Faculty of Engineering as well as the University. The project was started in 2001, when a group of enterprising third year mechanical engineering students dreamed of building a race car to participate in the FSAE competition in Michigan, USA after their graduation. While it started life in this manner, this project has evolved over the last few years into an important multi-disciplinary educational component of the Mechanical Engineering Programme. The FSAE race car project allows student team members to put into practice engineering principles which they learnt in the classroom, thus better preparing them to meet the challenges in their professional careers in the future.

Datum Branding’s Solution

Publicity services: 2006-2008 please click here for portfolio.
Launch of NUS FSAE 2007 Launch please click here for portfolio.