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Case Study

The Client


FOCUs5 is a leading Sales Lead Management solution provider for the telecommunications industry. Their clients span the globe, in the Asia Pacific and Europe. Since the launch of internet-based PROFITS! in 2003, our client base has been steadily growing. To date, over 3,500 users in the telco industry have sharpened their business edge employing PROFITS! as part of their sales and marketing strategy. Founded in 1995, FOCUs5 is headquartered in Singapore started out as a database management service provider, servicing the growing pool of international companies based in Singapore. myregtool™, an events database management software was launched in 1999, followed by an on-demand model of PROFITS! in 2002.

The Challenge

DB was tasked at inception to come up with a brand name and solution for their product “Profits”. Working with the Focus 5 team, the brief was to design the look and feel to be contemporary, clean and fuss free.

Datum Branding’s Solution

The spheres form a strong visual device for the software packaging and collaterals designed for simple recall and top of mind. White and blue were also strong yet soothing colours adopted for the materials.