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Case Study

The Client

TZ Facade Associates Pte Ltd

TZ Façade, an offshoot from the world renowned, titanium-zinc composite material manufacturer, RHEINZINK® began to promote and sell its “Preweathered” front skin material developed primarily as a façade material for architects and developers alike. TZ-Clad composite material is formed by laminating a titanium-zinc front skin to a polyethylene core and completed with an aluminium back skin, producing an overall panel thickness of 4mm. It has the attributes of a flat, easily workable and cost effective paneling system for the modern building industry worldwide.

The Challenge

We were tasked to brand the new company with a corporate ID, Marketing collaterals, advertising and a website. A set of packaging design for its unique titanium material was also created that was mailable to markets around Asia.

Datum Branding’s Solution

Taking its inspiration from the titanium material, DB developed a sleek and minimalist look and feel with a prominent colour to link all the branding collaterals together. The material was best showcased on the buildings and structures they were designed for and so, from the calling cards to the brochure and even exhibition booths, there were prominently featured. The materials also had to have the ability to be translated into several languages so the layouts were kept simple for language localisation.