What We Do
The motto of Datum Branding is "Making Others
From the very beginning, DB intended a different kind
of company to serve its clients to achieve what it desires
for them - success. The first two fundamental components
to achieve that would be the quality of its people,
and the class of its services. It is driven by the spirit
of its brand hero, David Ogilvy's "Only first class
business, and that in a first class way." The second
component is to make value propositions that create
not only a long-term investment in the personality of
the branding but also a long-term investment in its
relationship with its clients.
We solve branding problems or invent branding needs
- a major business event, such as a merger, acquisition
- a new offering, enter a new channel, change their
business model or expand
into new markets
- ideas to generate excitement among external audiences
- ideas to engage internal audiences in order to believe
in the brand
- re-establish their unique, relevant point of difference
Whatever the challenge, there's one constant: successful
brands speak with one voice. That's why our initial
focus is to help clients articulate a core brand essence
through a distinctive, ownable idea that is relevant
to customers and differentiated from their competitors...
yet easily understood and effortlessly recalled.
Discovering and applying the core brand essence is
evident in all of DB's practices:
- Brand Engagement
- Consumer Branding
- Corporate Branding
- Digital Branding
- Environmental Branding
Transforming brands that transcend competition is the
core value that drives DB. Following are some of its
Datum Branding help clients identify their specific
brand challenge — whether corporate, consumer,
retail or environmental. DB works together to create
relevant value propositions, design solutions and behavioural
implications using disciplined tools and processes designed
to rationalize the strategic business objectives behind
a product or corporate brand.
Design is one of Datum Branding's most tangible products.
It is where it gets to express its biggest dreams for
its client's brand. DB strives to present a clear picture
of what the brand is and how to project it to various
audiences. From conception to execution, its designers
work closely with realization experts to create memorable
brands that can also be implemented practically. DB’s
experience and knowledge enables it to quickly initiate
strategic brand changes in the marketplace.
It was once said that "successful branding is
not about boardroom applause. It's about uncovering
unique customer insights, capturing brand loyalty, broadening
appeal and, ultimately, increasing profits and measurable
shareholder value." DB sets to adapt to each challenge
to best realize this potential.
DB's clients are serviced by integrated project teams
who ensure all brand elements are grounded in a singular
conceptual platform, working in harmony towards a common
perception. This holistic approach is a DB's heritage
and capitalizes on our strong teams of designers, writers,
strategists, architects and implementation specialists
in regular collaboration.